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Archive for September 2014

What Business Owners Don’t Know About Price…..

For starters, they do not understand how elastic price is. Only a small percentage of buyers of anything make decisions solely or predominately based on cheapest price. If more did, the Yugo’d be the car you see on the road most; no clothing store would exist but Wal-Mart. One of my favorite stories has to…

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Why You Must Define Your Why

Darren Hardy, Editor of ‘Success’ magazine has a great presentation that demonstrates the importance of knowing your WHY. I’ll tell you his story in a second, (you’ll get a kick out of it) …But first let me tell you what I mean when I talk about your ‘WHY’. Let’s use ‘Jane’ as an example… Say…

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