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Archive for July 2016

WHY SHOULD ANYONE DO BUSINESS WITH YOU?

Why should ANYONE do business with you? What’s in a slogan?  Not much apparently. Recently I came across an extensive survey, by brand consultancy Emergence, done way back in 2003.  It measured the effectiveness of advertising slogans among 22 of the nation’s largest marketers that spend more than 100 million a year on ads.  Only…

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#1 QUESTION ASKED BY BUSINESS OWNERS, ANSWERED!

  Today, I thought I’d answer the number one question people ask me…  “What is the most important thing I can do for my business right now to start getting more customers, clients or patients and making more money?” Granted there is not a completely simple answer to this question, but I will give you…

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