In my 37+ years in this business, I’ve found something that never ceases to amaze me. People are more than willing to throw lots of money at new, unproven tactics when instead they would be better served spending the relatively small amount of time it’d take to fix the holes in their process that are…

So you want to run an event for your local business! One of the best and most effective ways to do that right now is leveraging Facebook to do it! Your audience is likely to be on Facebook. And Facebook affords almost anyone to get amazing results using just a few of their features and…

Have you ever wondered how to write email marketing subject lines that will get your emails open and make you more income? The first thing you have to focus on are your subject lines. If your subject lines aren’t compelling and they don’t increase your audience’s curiosity, your emails won’t get open. I don’t want…

One of the most important assets any local business can have is an email list. Why is it so important? Front of mind awareness and communication. People, your customers, and prospective customers are busy. Staying in front of them in their email inboxes is one of the best ways and opportunities to communicate, inform, educate,…