Why You Must Define Your Why

Darren Hardy, Editor of ‘Success’ magazine has a great presentation that demonstrates the importance of knowing your WHY.

I’ll tell you his story in a second, (you’ll get a kick out of it) …But first let me tell you what I mean when I talk about your ‘WHY’.

Let’s use ‘Jane’ as an example…

Say Jane’s goal is to have more ‘moolah’ in the bank. Her WHY is not simply

“because she likes having a healthy bank balance”…

That would be incorrect. She needs to look a bit deeper into her own motivations.

The real reason she wants more moolah is because of what a healthy bank balance can DO FOR HER. That’s her real motivation…

Now let’s get down to specifics.

Jane says; “I want to earn $200,000 per-year so I can afford to send my kids to a quality private school, and take my family away on holidays once every six months… If I earned this much, I could give my kids the start in life they deserve and we’d all get to enjoy more quality time as a family”.

See Jane’s WHY?

Got to give your brain a clear target. This is SO important from both a motivation P.O.V and a goal setting P.O.V.

Darren Hardy, on stage, articulates it brilliantly…

“Let’s say I’m going to put a plank across the front of this stage and give anyone who walks across that plank twenty dollars. Hands up anyone who would do it.”

[The audience all put their hands up]

“It’s easy money so of course we’d all do it. I’m now going to take that plank and place it between two buildings on the 10th floor. Same deal – twenty dollars for anyone who’ll walk across the plank. Who will do it now?”

[No-one puts their hand up (except a couple of ‘thrill seekers’)]

“Okay, so now the other building is on fire, your child is lying unconscious in that other building and the flames are licking at their neck – who would do it now?”

[The audience all put their hands up]

“So what changed? Same danger, same variables… What changed was the WHY. With a strong enough WHY we will do just about anything to achieve our goals.”

To your success,

Mark Klipsch

CEO, Multicast Marketing


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