Posts by m_klipsch

You probably already know that Facebook has more than two billion active monthly users. Obviously, not all of them are in your target audience – but many of them are. For that reason, it’s important to understand how to use Facebook to encourage your existing customers to talk about your business and recommend it to…

Blogging is still one of the best ways to drive traffic to your website and attract new customers. But are you making the most of your local business blog? Maybe not. If you’re not, the big question is what should you be doing? The answer starts with numbers and ends with specific advice. So, let’s…

Have you been sleeping on YouTube marketing?  If the answer is yes, you’re not alone. But the truth is that YouTube is the world’s second-largest search engine. Only Google sees more traffic. This creates a huge opportunity for small local businesses like yours to find a whole new audience with video marketing. 1. SHOW OFF…

Social media marketing isn’t the new kid on the block anymore. Things that felt fresh and exciting just a few years ago are now old hat and that means we’ve all got to find ways to take our Facebook and Instagram marketing to the next level. Fortunately, there are still lots of things you can…

In my 37+ years in this business, I’ve found something that never ceases to amaze me. People are more than willing to throw lots of money at new, unproven tactics when instead they would be better served spending the relatively small amount of time it’d take to fix the holes in their process that are…

So you want to run an event for your local business! One of the best and most effective ways to do that right now is leveraging Facebook to do it! Your audience is likely to be on Facebook. And Facebook affords almost anyone to get amazing results using just a few of their features and…

Have you ever wondered how to write email marketing subject lines that will get your emails open and make you more income? The first thing you have to focus on are your subject lines. If your subject lines aren’t compelling and they don’t increase your audience’s curiosity, your emails won’t get open. I don’t want…

One of the most important assets any local business can have is an email list. Why is it so important? Front of mind awareness and communication. People, your customers, and prospective customers are busy. Staying in front of them in their email inboxes is one of the best ways and opportunities to communicate, inform, educate,…

Shopping locally is so important these days for the ever-growing socially conscious consumer. I know that as a business owner, advertising can get expensive, and quickly!  Not many of us even have a budget when we are just starting out, so I wanted to share some great tips on how you can promote your business…

Are your homepage conversions lagging behind your expectations? There is an art to designing a high-converting home page and a lot of small businesses simply don’t give the content and appearance of their website enough attention. The good news is there are some very simple things you can do to increase your conversions without having…