What Business Owners Don’t Know About Price…..

By m_klipsch | Dec 17, 2020

For starters, they do not understand how elastic price is. Only a small percentage of buyers of anything make decisions solely or predominately based on cheapest price. If more did, the Yugo’d be the car you see on the road most; no clothing store would exist but Wal-Mart. One of my favorite stories has to…

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My List of Do’s and Don’ts That Will Keep Your Business Booming

By m_klipsch | Jan 13, 2016

If you are like a lot of business owners I meet, you have some procedures in place to attract customers. You may or may not have some follow-up in place. And because often things are cyclical—you work on getting leads, then switch to trying to convert them. Then switch back to focusing on getting leads…

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Why You Must Define Your Why

By m_klipsch | Sep 11, 2014

Darren Hardy, Editor of ‘Success’ magazine has a great presentation that demonstrates the importance of knowing your WHY. I’ll tell you his story in a second, (you’ll get a kick out of it) …But first let me tell you what I mean when I talk about your ‘WHY’. Let’s use ‘Jane’ as an example… Say…

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Why Should You Start Information Marketing?

By m_klipsch | Aug 29, 2014

We’re big believers in information marketing, which is THE way to establish yourself as the leading expert for the niche market that you serve and building a booming business that is based precisely off of your amazing expertise. That’s why we want to share this article with you.   Enjoy!   http://www.entrepreneur.com/article/234833

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