If you are like a lot of business owners I meet, you have some procedures in place to attract customers. You may or may not have some follow-up in place. And because often things are cyclical—you work on getting leads, then switch to trying to convert them. Then switch back to focusing on getting leads…

For starters, they do not understand how elastic price is. Only a small percentage of buyers of anything make decisions solely or predominately based on cheapest price. If more did, the Yugo’d be the car you see on the road most; no clothing store would exist but Wal-Mart. One of my favorite stories has to…

Darren Hardy, Editor of ‘Success’ magazine has a great presentation that demonstrates the importance of knowing your WHY. I’ll tell you his story in a second, (you’ll get a kick out of it) …But first let me tell you what I mean when I talk about your ‘WHY’. Let’s use ‘Jane’ as an example… Say…

We’re big believers in information marketing, which is THE way to establish yourself as the leading expert for the niche market that you serve and building a booming business that is based precisely off of your amazing expertise. That’s why we want to share this article with you.   Enjoy!   http://www.entrepreneur.com/article/234833