Why should ANYONE do business with you? What’s in a slogan?  Not much apparently. Recently I came across an extensive survey, by brand consultancy Emergence, done way back in 2003.  It measured the effectiveness of advertising slogans among 22 of the nation’s largest marketers that spend more than 100 million a year on ads.  Only…

Today, I thought I’d answer the number one question people ask me…  “What is the most important thing I can do for my business right now to start getting more customers, clients or patients and making more money?” Granted there is not a completely simple answer to this question, but I will give you four…

While my friend Dave Dee is certainly not artist in the traditional sense, he and I have created masterpieces that have brought in ten’s and even hundreds of thousands of dollars.  The more important thing is, the masterpiece Dave is about to share, can be worth ten’s (or hundreds in the right hands) of thousands to you as well!…