Social media marketing isn’t the new kid on the block anymore. Things that felt fresh and exciting just a few years ago are now old hat and that means we’ve all got to find ways to take our Facebook and Instagram marketing to the next level.
Fortunately, there are still lots of things you can do to “level up” your social media marketing. Here are some suggestions to help you stay ahead of the pack in 2022.
1. Use Custom Retargeting to Increase Conversions
When you are marketing your products or services to a “cold” audience, it can be nearly impossible to make any money from your Facebook ads. That said. there’s a way you can increase your ROI without spending a lot more money: retargeting.
You may also want to check out link retargeting, which allows you to add a Facebook pixel to any content you share, even if it’s curated from a third-party site.
2. Find Micro-Influencers to Share Your Content
The correct response to the rise of influencer marketing is to focus on micro-influencers: people who have authority with the (relatively) small audience of people who are in the market for products like yours.
Micro-influencers may be industry superstars or popular local figures. Focusing on them means spending far less money than you would on a celebrity influencer for a higher rate of return. You can find influencers by searching for relevant hashtags and looking for people who are sharing content to your target audience.
3. Optimize for Mobile
Our final tip cuts across all formats and social media sites. At this point in our digital history, you should assume that everyone trying to access your content is doing so via a mobile device. There’s no excuse for not optimizing your social media content for mobile users.
Social media marketing has come a long way and it’s time to get caught up and try some new things. As we head into the second quarter of 2022, take advantage of the updates to increase your ROI and profits.