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Is Your Business Like A Leaky Bucket…Full of Holes?

  In my 30+ years in this business I’ve found something that never ceases to amaze me. People are more than willing to throw lots of money at new, unproven tactics when instead they would be better served spending the relatively small amount of time it’d take to fix the holes in their process that…

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HEAT UP YOUR BUSINESS USING THESE 3 STEPS

  Man, it’s been a hot summer! During this most recent heat wave, I read in Time Magazine that, “Meteorologists say heat waves like this one hit the northern hemisphere every year—even if they do not typically cover such a broad area—but in the coming decades Americans should expect stronger and more frequent hot spells.”…

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The Olympic Formula Of A GKIC Champion

With the Summer Olympics quickly approaching, there are a lot of stories about how different athletes are making their way to this prestigious event. Some stories have to do with overcoming challenges. And some are, well a bit more unusual… But the point is that people do all sorts of things in pursuit of success.…

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WHY SHOULD ANYONE DO BUSINESS WITH YOU?

Why should ANYONE do business with you? What’s in a slogan?  Not much apparently. Recently I came across an extensive survey, by brand consultancy Emergence, done way back in 2003.  It measured the effectiveness of advertising slogans among 22 of the nation’s largest marketers that spend more than 100 million a year on ads.  Only…

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#1 QUESTION ASKED BY BUSINESS OWNERS, ANSWERED!

  Today, I thought I’d answer the number one question people ask me…  “What is the most important thing I can do for my business right now to start getting more customers, clients or patients and making more money?” Granted there is not a completely simple answer to this question, but I will give you…

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What Business Owners Don’t Know About Price…..

For starters, they do not understand how elastic price is. Only a small percentage of buyers of anything make decisions solely or predominately based on cheapest price. If more did, the Yugo’d be the car you see on the road most; no clothing store would exist but Wal-Mart. One of my favorite stories has to…

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