Man, it’s been a hot summer!
During this most recent heat wave, I read in Time Magazine that, “Meteorologists say heat waves like this one hit the northern hemisphere every year—even if they do not typically cover such a broad area—but in the coming decades Americans should expect stronger and more frequent hot spells.”
Now, I’ll take a pass on the excessive heat in the summer, but when it comes to business…I prefer it HOT.
Back when I was in transportation, my business would run hot and cold.
I’d work like nobody’s business to book some business. Then I’d get busy coordinating the logistics.
Before I knew it, I’d arranged the pick-up, transportation, and delivery of all the freight I had booked and be back to square one.
In fact, the only thing I could rely on in my business was the knowledge that I’d have cold dry spells.
Once I learned from Dan Kennedy how to make my business hot and stay hot, I never wanted to go back. So these days I say the hotter the better and the more frequent hot spells in my business the happier I am.
Today, I’m going to reveal the blueprint you need to get your business running hot—and how to not only keep it hot but get it to run even hotter in the future for years to come.
To help you visualize this better, I’m going to use the analogy of the thermostat that controls the air conditioning and heat in your house.
Step One: Turn your business thermostat on. The first thing you need to do is to turn on a steady flow of leads coming into your business. Leads are the lifeblood of any and every business so creating a lead generation system that creates a constant stream of leads is where you need to start.
Using the right phrasing along with proven media such as postcards, Facebook , flyers and even business cards, you can predictably attract leads to your business just like turning the thermostat on in your house. Set this up to run automatically for you and you’ll never have to worry about having enough leads again.
To make sure your lead generation system runs with little to no maintenance, you will need to include key components in your lead generation pieces. For example, you’ll need an attention-grabbing headline, an offer chocked full of benefits, and a clear call to action.
Step Two: Get control your business climate. The next thing you need to do is to get control of the leads coming into your business by turning them into prospects. Leads in and of themselves are worthless. If you don’t know who they are and whether or not they are interested in your product or service, they do very little for you. It would be like turning on your thermostat and leaving all the windows open.
To control the climate and get it just right with the exact type of clients you want to work with you’ll need to create a lead capture device. This could be something such as a report with content your client wants that you offer in exchange for their contact information.
Step Three: Turn your business thermostat up to HOT. At this stage, you’ve turned your lead flow on and captured the leads so you have control over contacting them. This is the stage where most people fail. They figure they’ve got people in the door, the system is on and working and they can now enjoy the results.
Turning to our analogy again, this would be like turning on the thermostat in your home but failing to adjust the temperature. If you don’t do this step you may have wasted your time in turning on the system in the first place!
Now is the time to turn up the heat. This is where you put your follow-up system into place which acts as an automatic sales force for you. The good news is you can program to be working for you 24/7 and never let any prospect slip through the cracks.
To turn up the heat even more, take steps to establish authority. Doing so will make your business white hot by raising your status to a new level which makes your products or services even more attractive.